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About These Articles You will see a variety of valuable content on this page. It will update from time to time, but if you follow a simple two step process, I will personally deliver 20 of these articles right to your inbox (hand-selected, not automated, so they match the opportunity you select). 1) Select one of the opportunities from the left hand navigation bar (leaving the affiliate links intact, I will verify). 2) Send an email to information@cashbusinesses.net with "Articles" in the subject line, and the business opportunity you selected in the body of the email. I will verify that you have completed the requirements for the opportunity you selected. After that, I will send the 20 articles that will best help you with information to succeed in that opportunity and related material. That's it! Now you have taken a first step to business success, and have the information to help you succeed and make money. Enjoy reading the articles on this page... How To Make Money Without Leaving Your House
OVERVIEW
When Ronald Reagan took the oath of office for the Presidency in January of 1981, one of his earliest pledges was to make life a little easier for the small business person. Reagan believed that America was founded on the backs of intrepid folks who took a chance and gambled everything they had on a chance to start fresh. Small business today was the embodiment of that idea. Less regulation and lower taxes during the former California governor’s first term in office sent the number of small business formations skyward and the industry, despite increased taxes and regulation, has never looked back. Today, as much as ever, there are outstanding opportunities in the small business market.
Think about it. Big business puts out a controlled product that appeals to the masses. Selling nationwide, there isn’t much attention paid to particular regional differences. Small business fills this void. It’s not necessary in an environment of lower overhead and more flexibility to have a product that necessarily appeals to the masses. You might produce, out of your own home, T- shirts and apparel with local slogans and insignia on them. This product will likely appeal to the locals and certainly may have some fascination for tourists, too. It’s not something a major company is likely to fashion because of its limited audience attraction. But you don’t need to sell as many units to operate a successful small business.
There are numerous examples of small businesses having local flavor that become an overnight sensation nationally. Ben and Jerry’s ice cream was a Vermont tradition that suddenly caught on big everywhere. Numerous franchises and grocery distribution outlets later, the original owners are ready to cash in -- big time!
Perhaps you have that kind of ambition. It may be that your idea for a home-based business may have a national market. It’s wiser to start smaller if you don’t have a lot of initial capital. If you have access to capital, that’s a different story. Wayne Huzienga, owner of the Blockbuster video stores, borrowed heavily to finance his outlets. The first store didn’t make any money. But he believed in his idea -- to have numerous video copies available for two or three nights at a time. He thought people would pay a little more for this kind of convenience. The first ten stores didn’t make any money. Neither did the first 100 stores. But Huzienga knew Americans. Suddenly the profits started to come and Blockbuster has developed into a commercial trademark for most shopping outlets in this country.
But you don’t have to make it that big to be a financial success. You can make thousands of dollars a week from our own home without having to invest that much capital in the business start-up.
BEING YOUR OWN BOSS
Most Americans dream of being their own boss. This is true for many reasons. First, America has that kind of promise. If you play by the rules, there is virtually nothing you can’t accomplish. Just ask any number of Korean and Vietnamese immigrants who fled their countries to come here and start up their own businesses. They are truly a late 20th Century success story in this country.
Second, it’s not often that much fun working for someone else. There are plenty of rules to follow. There are specific hours to be in the office. There are specific sales goals that must be met. And on and on. Your own business isn’t going to be a vacation, but when you go in early and stay late, you’re doing it for you; not the person who signs your paycheck.
Third, the control of running your own business is both exciting and, at times, overwhelming. Responsibility is at your feet. There is no one to pass the blame off to, but small business owners wouldn’t have it any other way. They take a chance every day by running their own shop. Yet many wouldn’t trade it for working for someone else again if they can possibly help it. The risks are great, but the rewards can be greater.
There are many sad stories around this country about people who dreamed big, who had a good idea, but who couldn’t summon up the courage to take it any further than their own thoughts. Afraid to take a chance, they passed up the risks and the rewards of striking out on their own. At the end of their lives is always that doubt, always that wonder, always that speculation, about what their lives would have been like if they’d only taken that one chance.
The independence that comes with being your own boss also calls for a rigid discipline on your part. Because you are the one setting your own hours, there is no one to tell you what time to start, what time to knock off, what time to take lunch, how much work must be accomplished each and every day. This is the drill you must teach yourself. You have to set your own goals and objectives, financial and otherwise. You’ll have to analyze your market, what you will produce, how much it will cost to produce, who you will distribute the product to and how much you will charge.
You will also know what your profit margin will be on each unit. Knowing that, and how long it takes to produce one unit, will help you to set up your work schedule. It might be ten to twelve hours a day to start, much longer than you worked for someone else. But instead of a paycheck equal to a small portion of the profit, you’ll keep the entire profit margin for yourself. It’s a whole new world!
THE CONTINGENT WORKFORCE
Layoffs at big business has become a way of life. Companies are constantly undergoing a reshuffling of the players and the companies under their umbrella. The information age produces instant results data, the analysis of which can be accomplished quickly. Once digested, companies make moves much earlier than the past. Products evolve so much faster today and the improvement in technology can mean the need for less human involvement.
But technology has a bright side. Computers, fax machines, modems and telephone answering machines have evolved to reasonably priced equipment which, when set up in your own home, can make you an instant player in whatever field you choose to work. The future of America may well be in people working at home and communicating with each other through increasingly sophisticated equipment.
Let’s say you work for ABC Company, a large firm that is undergoing its ninth rightsizing move of the year. This time around you get the pink slip. Services no longer needed at the end of the month. Here’s two months severance pay. See you later. It’s been a great ten years.
This is not uncommon today. There have been thousands of layoffs at the Fortune 500 level in the last decade. But unemployment has not changed that dramatically! Why? Where are these people going? Why aren’t more of them filing unemployment claims, especially as Congress made several efforts to extend benefits to the unemployed?
Some of these people were able to find full-time work relatively quickly. Still others took the severance package and simply retired, being eligible (or close to it) for Social Security and perhaps a pension benefit. Many of these individuals became a part of what has come to be called the contingent workforce.
The contingent workforce consists of temporary, part-time, contract and leased employees along with people who simply decided the time was never better to start their own business. This is the group that doesn’t have a true employer-employee relationship, yet are working and often making more money than their full-time labors yielded in the past.
Not everyone likes it. But the chance to be your own boss has appealed to many Americans, those with that true early pioneer spirit that former President Reagan spoke so warmly about during his tenure as the nation’s Chief Executive. Armed with today’s technology, many have set up their own businesses and gone to work -- for themselves!
They’ve established their own businesses after deciding what fields they want to go into. It may be the field they just abruptly left -- or it may be something they’ve longed to do for some time. Perhaps it’s a hobby they believe can make it big. Ask Mrs. Fields, whose cookies that pleased friends and family are now being eaten in nearly every major airport food court in the country.
Working as a contract or temporary or leased employee gives you the benefit of a paycheck without much of the stress. You go home at the end of a day without the same worry you carried as an employee -- unless stress is just part of your character! But this isn’t the same as working for yourself as more and more people are finding out.
The downsizing by big business in the last few years has created the opportunity for many to finally make the big push -- and start their own company. They are the President! And V.P., Secretary, Treasurer and all of the other jobs to start. But there is always light at the end of the tunnel and if you never take the chance, you could be another of those sad stories where, in the sunset of life, you sit and wonder what might have been ...
CHOOSING YOUR HOME-BASED CAREER
There is one thing you can count on when you begin your own business. You won’t be bored. There are plenty of details to accomplish, a number of tasks that await each day. You won’t find yourself looking at the clock much, that’s for sure!
What do you do? That’s easy! What ideas do you have? More importantly, what would you like to do? What are your current interests? What hobbies do you have that you’d like to work at more and make them pay? Let’s say you have a vivid interest in history. You’ve spent a lot of time reading history books. Let’s say you’ve even specialized and do most of your reading about the American Civil War. Do you think there might be something you can do about the Civil War?
Of course there is! If you have a computer and subscribe to the Internet, why not try polling people via E-Mail about their interest in a Civil War newsletter that you will publish monthly -- on line! A substantial interest will set you to coming up with a subscription price and to begin enrolling people. If you have enough interest, this could be your full-time job. You’ll spend the month coming up with the assorted items for the monthly newsletter, from articles about unusual aspects of the war, to commemorations of anniversary related events that month to news about meetings held everywhere for other Civil War enthusiasts to book reviews of the latest volumes written. If you have an interest in the Civil War, you’ll know that there isn’t any period of history which has generated more interest and more books about the particulars.
But what if you’re not into computers? If it’s the Civil War you’re interested in, contact the local universities and colleges and find out who teaches the subject on their campus. Contact those individuals first for suggestions. It could very well be that they long to write their own book about the Civil War, but don’t have the time during the academic year to do the necessary research to write it on their summer break. You have the time, though, and they may be willing to hire you as a researcher for them.
You should also buy any Civil War magazine (current issue if possible) you can lay your hands on and turn to the classified sections of their pages. Read everything you can. There may be direct advertisements needing help or names and companies with interests in the Civil War whom you can contact. Find out if there are any local Civil War Roundtable chapters in your area. Find out if there are any Sons of Confederate Veterans (or Union) or United Daughters of the Confederacy (or Union) chapters locally. Attending those meetings will bring you into contact with a number of like-minded individuals. Some of these folks might pay you to write about their ancestors. Or they may know publishers who specialize in Civil War history that would be willing to listen to an idea you had for a book. Or you could contact some local community colleges and out together your own course on the Civil War and get paid to teach it.
This is the kind of analysis you need to do with any of your ideas. Make lists! Put your idea at the top and think of all the possible connections to it. Leave no idea out! Nothing should be considered silly or off-limits! This is your business now! The most obscure contact can yield the greatest results. Try them all!
This should also serve notice that any idea is possible for business. If it’s something you like to do, why not try it? Many of these ideas can be followed up on your own time even while you’re still working for someone else.
If you hate the job you’re currently in, wouldn’t it be great to work at something you truly love? Especially if what you love has an interest for others -- enough interest to have someone put down a few bucks for your product or service. The Civil War is a great example. People that have an avid interest in it will shell out a few dollars to read anything about the subject. The more they read, the more they want to know. And there are thousands of ideas that can sustain the same kind of interest!
Securing clients for your service is the key. New subscribers to a newsletter will more than offset the ones who, for whatever reason, don’t renew. The more new customers you obtain, the more likely your business will experience tremendous success.
Prospecting for new clientele is an ongoing process. It never stops! Some people may not care for that end of the business, but you’ll be different. Why? Because you’re working in your own business, doing what you love to do in an area that you have a great amount of knowledge and curiosity in. When you talk about it, there will be no hiding the fact that you truly believe in your product or service. Talking about it is fun. Talking about it is prospecting. Hence, prospecting is fun!
How do you get people to open up today when you’re in a conversation with them? You ask them about a subject you know they like -- and then let them talk. Prospecting in your business is going to be much like that. You’re going to feel compelled to talk to people about a subject because it’s your favorite topic. Those that share that interest are going to like listening -- and talking about it! They’re prospects! They’re interested! They’re potential clients!
You may choose to advertise your product or service. This has more start-up costs to it, depending on where you advertise. Try and be market-specific! In other words, advertise to an audience most likely to be interested in your subject matter. For Civil War buffs, there are plenty of magazines that you can target an audience through successfully. Advertising the same product or service through your local newspaper at two or three times the price makes less sense since it’s more money and not as efficient.
You can also reach an audience through some type of direct mail. This also carries a significant expense in terms of postage costs. Thus you want to be sure that you are reaching an audience base most likely to respond. This should be a secondary approach, however. Reaching out via the phone lines is more cost-effective.
You can start getting news out about your product or service through your family and friends. They can do a lot of word of mouth advertising for you. The more people they talk to, the faster the word about your business gets around. If you are also prospecting by calling others, even remote acquaintances, all the better. The more people that know, the more likely you can get some referrals. This is the hardest part of the business -- getting enough people to know about what you’re doing. But once you know how to do it and you’ve started the machine rolling, this all becomes easier. You may end up with more clients than you know what to do with -- a great situation to have!
There are a number of resources out there for you to review and contact as you get started. The advice and information you can obtain may help you to avoid some of the more common mistakes. Every connection you make might lead you to a nest of prospects. Many of the organizations listed here can help you focus in on the right direction and save you time and money pursuing people who have no interest in what you’re doing.
RESOURCES AVAILABLE TO GET STARTED
Publications:
Working From Home, by Paul & Sarah Edwards (Jeremy P. Tarcher, publisher, 1994) Making Money With Your Computer At Home, by Paul & Sarah Edwards (Jeremy P. Tarcher/Perigee, publisher, 1993) The Work-At-Home Sourcebook, by Lynie Arden (Live Oak Publications, publisher, 1994) Homemade Money, by Barbara Brabec (Betterway Books, publisher, 1994) Retired? Get Back In The Game! by Jack & Elaine Wyman (Doer Publications, 1994) How To Make Money With Your PC! A Guide To Starting and Running Successful PC-Based Businesses, by Lynn Walford (Ten Speed Press, 1994) How To Succeed As An Independent Consultant, by Herman Holtz (Wiley & Sons, publisher, 1993) Newsletter: Barbara Brabec’s Self-Employment Survival Letter, bimonthly newsletter, $29/year, P.O. Box 2137, Naperville, IL. 60567 Newsletter: ReCareering Newsletter, monthly, $55/year, Publications Plus, 801 Skokie Blvd., Suite 221, Northbrook, IL. 60062 Audio Tapes: How To Make Money Doing Research With Your Computer, by Sue Rugge, contact: Here’s How, 2607 Second St., Suite 3, Santa Monica, CA. 90405 Audio Tapes: How To Publish A Profitable Newsletter: The Reasons and A Roadmap for Getting Into Newsletter Publishing with your Computer, by J. Norman Goode, contact: Here’s How, 2607 Second Street, Suite 3, Santa Monica, CA. 90405
Organizations and Associations:
Home-Based Business Tips [includes a free start-up guide] Contact: Answer Desk U.S. Small Business Administration 409 Third Street, SW Washington, D.C. 20416 1-800-827-5722
Home-Based Manufacturing Operations Wage and Hour Division Employment Standards Administration U.S. Department of Labor 200 Constitution Avenue, NW, Room S3516 Washington, D.C. 20210 (202) 219-7043
American Association of Professional Consultants 9140 Ward Parkway Kansas City, MO. 64114 (603) 623-5378
American Federation of Small Business 407 S. Dearborn Street Chicago, IL. 60608 (312) 427-0207
American Home Business Association 397 Post Road Darien, CT. 06820 (800) 433-6361
American Home Sewing Association 1375 Broadway 4th Floor New York, NY 10018 (212) 302-2150
The American Society of Interior Designers 1430 Broadway New York, NY 10018 (212) 944-9220
Association of Desk-Top Publishers (AD-TP) Box 881667 San Diego, CA. 92108-0034
Association of Electronic Cottagers (accessible on-line through the Working from Home Forum) CompuServe Information Service 5000 Arlington Centre Boulevard Columbus, OH. 45220 (800) 898-8990
Chartered Designers Of America, Inc. P.O. Box 348 Elmwood Park, N.J. 07407 (201) 794-1133 or (201) 797-0657
Family Firm Institute P.O. Box 476 Johnstown, NY 12095 (518) 762-3853
International Association of Independent Publishers P.O. Box 703 San Francisco, CA. 94101 (415) 922-9490
International Information/Word Processing Association 1015 N. York Road Willow Grove, PA. 19090 (215) 657-6300
Mothers Home Business Network P.O. Box 423 East Meadow, NY 11554 (516) 997-7394
National Association for the Cottage Industry P.O. Box 14460 Chicago, IL. 60614 (312) 472-8116
National Association of Desktop Publishers (NADTP) P.O. Box 508 Kenmore Station Boston, MA. 02215 (617) 437-6472
National Association of Entrepreneurial Couples P.O. Box 700 Aptos, CA. 95001-0700
National Association for the Self-Employed 2324 Gravel Road Ft. Worth, TX. 76118 (817) 589-2475
National Association of Women Business Owners 600 S. Federal Street Suite 400 Chicago, IL. 60605
National Computer Graphics Association 2722 Merilee Drive Suite 200 Fairfax, VA. 22031 (703) 698-9600
Newsletter Association 1410 Wilson Blvd. Suite 403 Arlington, VA. 22209 (703) 527-2333
Support Services Alliance P.O. Box 130 Schocharie, NY 12157 (212) 398-7800
HOME BASED OPPORTUNITIES
There are a few businesses that you can get up and running quickly if time is of the essence. If you’ve just lost a job or you can’t take the one you have much longer, here are a couple of fast start ideas.
1. Private Tutor. To start this business, you would have to be qualified in at least one academic subject, have some teaching skills and experience (being a training instructor could qualify). The subjects usually needing tutoring help are math, foreign language and any of the sciences. It’s less demanding than full-time teaching and you don’t have to put up with the bureaucracy. It will undoubtedly be evening and (perhaps) weekend work, but you can charge anywhere from $25 to $75 per hour depending on the subject.
2. Errand runner/driver. Many businesses today are in need of a runner to bring material around from place to place. A company who does a lot of printing may need constant business to printer assistance. As long as you have your own car and are a safe driver, you’re in business. You don’t need to learn anything about computers, either. you’re simply in business. You will likely always be on call during the week (maybe Saturdays) and if you don’t like traffic, this could be a problem. You should be able to canvass local businesses for work and be paid upwards of $10 per hour. Your auto insurance agent should be informed of the new use for your car.
3. Computer services for small businesses. You’ll need a computer, laser or bubblejet printer and a fax machine to offer these services, but many small businesses need the assistance. It might be in copywriting, mailing programs, newsletters or maintaining a billing follow-up database. You can charge from $20 per hour and up depending on the work. It’s easy to get going since you’ve already got the computer in your home. Canvass businesses locally for work after you’ve devised an attractive flyer listing and selling your services.
There are other jobs that may require more set-up, but can fantastic money-making opportunities. Among these are:
1. Tax preparer/bookkeeping services. Being computer literate will help you handle several dozen clients all at once. You may need some training if you are not a CPA, but software programs today make it easier to walk through even the most complex tax situations. You will be overwhelmed during the tax season of January to April, but you can charge from $25 to $50 per hour and make enough during the first four months of the year to almost get you through the remaining months.
2. Specialty grower. Let’s say you have some land and you love to garden. You enjoy working outdoors and are tired of working inside a building for a living. Why not become a specialty grower? Gourmet stores all over the country are looking for the unusual in the way of plants and edible flowers. Herbs are also popular. You can even sell the crops you grow at the local farmer’s market on Saturday mornings. If you already have the land and the desire to do this, why wait. Start it part-time if you want, but you may find dozens of outlets for your goods if they are up to the test. The risk is bad weather naturally, but it’s a chance worth taking if you love gardening.
3. Cleaning services. You’ll need lots of supplies for this, but commercial building maintenance people are often on the lookout for good help in this area. You’ll need a lot of cleaning supplies, but if you can handle the evening hours and can find reliable assistants, this can be a gold mine business especially if you specialize in the hard-to- do work like swimming pools, blinds and windows. People hate to do windows. You can charge per house or, for commercial buildings, per hour.
4. Massage therapist. If you’re good at giving massages, consider getting a license or certification to be a massage therapist. Health clubs, running clubs, conventions all are good candidates for your work. You can earn up to $100/hour but you have to be in good physical condition. Arm, hands and back strength are particularly important. Your hours are your choice!
5. Caterer. If you like to cook, consider the catering business. If you have a good kitchen set-up and can cook large volumes well and have a few handy unusual, but tasty recipes, you can be become a local party favorite. Repeat business is the name of this game and you can charge per person for your catered meals or appetizers. Ethnic dishes are the in thing for parties these days and the more diversified you are the better.
6. Computer consultant. If you are a programmer, this is certainly a job that can lend itself to contract labor, run out of your own home. Competition is heavy, but once you have a few clients, you will likely make an excellent living at something you’re good at and probably enjoy. $50/hour is the low starting rate for programmers and you can charge more based on your expertise and the problem to be solved. The more diversified your experience, the more likely the calls coming in for your services. You will need to stay up on current technology, but most programmers do this naturally. There are a plethora of magazines and other publications about the latest and greatest technology. Canvass local businesses to ascertain their computer needs. You’re only selling your services, so the cold calling is a low pressure thing. Most businesses have some complaint about their computer system and are looking for easy answers from someone that is local and knows what they’re doing. Solid computer expertise is invaluable to small businesses.
7. Bed-and-breakfast accommodations. Wouldn’t it be great to operate a bed and breakfast in the middle of a territory that attracts thousands of tourists and other travelers each year? If you’ve a knack for hosting people on a full- time basis and have the house to convert to a couple of extra bedrooms, you can be in business. It’s truly full- time, even though you’re only serving breakfast. There’s laundry to do, there’s beds to be made, bathrooms to clean and reservations to handle, but it can often be done at a eisurely pace. Room rates are $75 per night and up, so the money can add up pretty fast. Be careful of burnout, however, as there are no holidays from this job, unless you have another person/couple take over for a couple of weeks.
8. Arts & Crafts. If you have a propensity for things arts and craftsy, you should consider selling your goods for a living, part or full-time. Have you ever walked around an art show? There are plenty of these around and you can get a booth and earn back your expenses for the day with one sale. If you love to paint, or sculpt, or make pottery or whatever, there is a lot of potential for you. You can also starve, too, but you don’t start up the business thinking that. Businesses buy lots of arts and crafts each year for their firms’ decorations or for sales contest prizes, convention awards and the like. If you are already doing this, you probably have studio space in your house plus some supplies to get going. Step it up to the next level!
There are many other types of home-based opportunities which may require more specific skills, longer training or more time to get up and running. They are no less useful, however. Here are a few ideas for you.
* Accounting/Bookkeeping Small businesses may be especially reliant on contract help for this type of work since many of them may not be large enough to have their own accountant and/or bookkeeper on staff. Book resource: Establishing An Accounting Practice. Available from: Bank of America, P.O. Box 3401, San Francisco, CA. 94137.
* Apiary Raising bees for honey can be a part-time effort if you have an interest in this type of activity. This is not a business for those with no experience in this area, but for those already doing something along this line, or have a hobby for it, try ordering the book ABC and XYZ of Bee Culture from the A.I. Root Library, current edition, Garden Way Publishing, Charlotte, VT. 05445
* Balloon Rides Popular in areas where the weather is nice, year-round, hot air balloon rides are popular gifts for special occasions like a birthday, anniversary, Valentine’s Day and other holidays. Those of you who are trained aeronauts can step into a needed void as a pilot for this craft. You can start as a pilot, perhaps, and then accumulate capital to invest in your own balloon. Other than advertising and the cost of the balloons and their upkeep, little else is required except some wide open spaces.
* Beautician This is a popular home-based business. An investment in the essential beautician supplies and chair can get you started. There is a licensing course that varies by state. All you need for this, other than the start-up merchandise is an extra room in the house or a garage. If you’re working for someone now and were wondering how to break away, it only takes a few dollars and your clientele to follow you. This happens quite frequently. Book resource: Start and Run A Profitable Beauty Salon. Author: Paul Pogue. Available from TAB Books, Blue Ridge Summit, PA. 17214. It’s a complete business guide, organized for easy following of the text.
* Canning Walk into a country restaurant like the Cracker Barrel and the first thing you come to is a foyer/waiting area where there are a variety of goods, including a number of specialty food items. Pickles, sauces, jellies, many of them homemade all sit waiting for a buyer. And people will buy these specialties! Specialty coffee shops and gourmet stores are always on the lookout for the new treat they can feature. Why not sell to these stores if you have a talent for this kind of cooking? You can start out part-time and see how the demand and the income goes from there. The next time you’re in a specialty food store, ask about their distribution.
* Chair Caning Country styles for homes are as popular as ever and the ability to cane chairs can bring in a sizable amount of side income if you have the talent for this type of work. If you’re already doing it as a hobby, you’ve already established the necessary work shop, know where to get materials, etc. The only thing that remains is who to distribute to, a decision that may involve both private and public sales. There are locals who would certainly hire you to handle a chair or two for them personally. There are also specialty furniture stores and outlets with whom you can also contract. You’ll have to do a little research on it, but the possibilities are there to expand a hobby that may already give you many hours of joy. It’s time to cash in on that and get your home-based business off the ground!
* Cheese making Like making jellies and pickles, the art of cheese making can also be turned into a tidy profit center for you, distributing to some of the same chains and specialty food stores. Cheese has been and will continue to remain a sought after food. Book resource: Making Homemade Cheeses And Butter, by Phyllis Hobson, Garden Way Publishing, Charlotte, VT. 05445.
* Chimney Sweeping Woodburning stoves and fireplaces are still dominant home items and the skill of chimney sweeping is a fine one with a number of business opportunities to choose from in plying this trade. Very little equipment is necessary and it won’t take long, if you have the ability and liking for physical labor, to become proficient at this work. Book resource: Chimneys and Stove Cleaning, Garden Way Publishing, Charlotte, VT. 05445.
* Consulting If you’ve been in a specific field for a length of time, you’ve likely built up an arsenal of knowledge about your subject. The more you know, the more you can offer any person or firm interested in breaking into, expanding or becoming more competent in this area. If your name is recognized, so much the better. Consultants can earn high hourly fees, expenses paid for. Book resource: Advice -- A High Profit Business, by Herman Holtz, Wiley Publications, New York.
* Copy Services. This would obviously require the purchase of a copy machine, the more versatile the better. You’ll be surprised at the number of individual needs for this machine. At 7-10 cents a copy, the machine would pay for itself relatively quickly. Booklets and collating services for small businesses can be a relatively lucrative practice.
* Floral Arrangements You don’t necessarily have to grow flowers to do this. You can purchase, make up elaborate flower arrangements and resell them. Dried arrangements and wreaths are popular in season. Some advertising and competitive pricing can generate a substantial workload for you.
* Home maintenance How many times have you heard that someone is looking for help to do a few odd jobs around the house. Or for a painter? Or someone that can do a variety of work from landscaping to electrical wiring? If you’re good at putting up wallpaper, laying carpet and other assorted tasks, advertise! The more diverse the skills you publicize, the better your chances of regular employment.
* Insurance Sales Many people start off in this field on a part-time basis until they realize that a few sales a week will triple and quadruple the income they’re used to making. This field is not for everyone. It requires extraordinary discipline and a desire to succeed along with the belief that you’re assisting people with their financial goals and objectives. But if you can handle it, the insurance profession can be one of the most lucrative for working out of your home. Overhead is relatively low. You can get licensed through your state’s insurance department, located in your capitol city. It may require a certain amount of training and definitely an exam, but once passed, you can seek out insurance companies who would be glad to work with you. Think of what your niche market might be. Who are your natural business associates and friends? These will be your first potential clients and you might test them by asking their interest in having you do an analysis of their financial goals and objectives.
* Kennel operator If you like animals, this could be a strong home-based opportunity for you. Pets will always need to be boarded and, although some capital will be required to set it up, it can be a lucrative business just for doing what you love -- taking care of animals!
* Mail-order business This is a new rage among the home-based opportunity seekers in this country. You can start your own mail-order business quite easily and if you advertise in the right publications, generate an ample amount of business. Book resource: How To Start and Operate A Mail Order Business, by Julian L. Simon. Publisher: McGraw Hill, New York, 10020.
* Meals for Handicapped Contact your local social services for the disabled and elderly to see if there is any openings for someone who can cook meals out of their house and deliver them. This often involves a hot meal for lunch and a cold meal for dinner which is left with the client at the same time. If you like to cook, this can be another outlet for your talents.
* Music There are a number of opportunities for those with musical talent, especially songwriting. There are plenty of great voices out there, but a dearth of good material to sing. Some of the better artists along with the up and coming ones are always on the lookout for new artists adept at this skill. Book resources: Making Money Making Music (No Matter Where You Live), by James Dearing, and Song Writer’s Market- current edition, from Writer’s Digest Books, Cincinnati, Ohio 45242.
* Pet breeding As long as you’re considering a kennel career opportunity, you might think about breeding, an animal specialty that can earn you many dollars. Breeding can be by specific request or you can simply breed to produce animals for local pet shops like hamsters, cats and dogs. This business can be run in conjunction with the kennel. You can sell to the pet shops or take your business directly to the public which can earn you a higher fee, since you don’t have to pay the retailer.
* Real Estate Sales If you like houses and don’t mind working the evening/weekend hours, this could be a very rewarding career for you. Sales of houses can make you some large commissions even for one house. You have to be very organized and always on the lookout for new listings, but once you’ve sold a few houses in an area, word of mouth will get you your next clients. The real estate market has been depressed the last few years which creates an opportunity for those that are adept at selling homes. Sellers will tend to migrate towards the successful Realtor. There is a licensing course involved, but you can take this while you’re still working at your old job. Like insurance, many people start this business part-time, until they sell their first big house and see how much money they can make from one sale.
* Rental Property Manager If you live in a vacation area with a number of condominium units, you will likely see numerous advertisements for someone to manage the units for rental. There could be some small maintenance duties required, too. But essentially you are collecting rent, advertising for new renters and managing the properties for the owner(s). It may well require that you live in the complex, but this can often be part of the compensation package. What a great way to live near the beach or in some fantastic resort spot. This can be the job for those people who have gone on vacation and wished they didn’t have to go back to real life.
* Repair of Equipment Every home is equipped today with all the modern conveniences: television, VCR, stereo, refrigerator, microwave, stove, dishwasher, etc. All you have to do is know how to fix these pieces of equipment and you’ll have a new home-based business. This might be combined with the general all around maintenance business opportunity mentioned earlier. A skilled repair person is difficult to find as is the general odd-job fix-it-up person. If you have any talent in these areas, there are plenty of local options for you to attract business. People can’t do for long without their conveniences and the demand will be there for the work. Consumers will bring the appliance into the repair shop, but in this age of handiness, would rather have someone come out and repair it -- it’s easier!
* Secretarial Services Small businesses can be counted on to look for help on a contract basis from someone with specific secretarial skills. A physician’s office may be looking for a medical records person or an insurance billing clerk on an independent basis. The entire medical field, in its movement towards managed care, is looking for simplified answers to common administration tasks. This isn’t the only industry utilizing outside secretarial services. If you have the skills and the small capital needed for the basic equipment, you’re in business! Book resource: Starting Your Own Secretarial Business, by Betty Loogren and Gloria Shoff. Published by: Contemporary Books, Chicago, IL. 60601
* Sharpening Services In many hardware, sewing and fabric stores, you may notice an advertisement for sharpening services. Scissors and other craft tools can be sharpened less expensively than purchasing a new one. Often these businesses contract out the labor for the service. If you know how to sharpen these types of objects, perhaps even doing it for yourself as you knit or make crafts, then you can turn this into a lucrative side business. All you’ll do is call on your store clients once or twice a week and pick up new work and drop off completed jobs. It’s an unusual, but needed usefulness.
* Sign Design & Painting Every where you look across this great country, you’ll find -- signs! Homes, businesses and individuals are all sign candidates. Advertising for and specializing in all type of sings, banners and, if you learn it, even billboards, can create a substantial side business which will grow into full-time, profitable work for you.
* Telephone Answering Service Many small businesses are one or two person shops who have no one but an answering machine to pick up calls should they have to leave the premises. There is a great amount of business lost as a result; business which can cost the firm thousands of dollars as someone hangs up when they can’t reach a human voice and dials another number where they can. As an answering service, you can be that human voice at the other end. Even if you are just taking the message, people have confidence when they can talk to a person in a service-oriented business. If you can add a couple of lines to your existing home phone system, you’re in business. A few clients and you’ll be taking messages generally just during the day. There are organizations who look for answering services to be on later call for product ordering and similar tasks. This can be a very profitable venture -- just for talking on the phone!
* Writer There are a number of chances to obtain work doing opywriting. The written word is still very much in demand and you can attract a substantial amount of business in this area from smaller firms -- even just for their basic correspondence. Distressingly, people don’t possess the same writing skills as they did en masse a few years ago and hence could use the assistance. The better a letter or document or brochure is crafted, the more likely the business will do well. This means work for writers in all phases of industry. A computer at home can be all the overhead you’ll need.
Summary
Home-based businesses are the chances of a lifetime for many of us. It’s the opportunity to be your own boss. This is not work without risk. Knowledge of how to run a business is critical. For that reason, consider contacting one of these Small Business Development Centers for help in breaking out on your own -- and the information every employer needed to know. That’s right! You’re a bona-fide employer now!
Dallas: 8625 King George Drive, Dallas, TX. 75235-3391 (214) 767-7633
Kansas City: 911 Walnut Street, 13th Floor, Kansas City, MO. 64106 (816) 426- 3608
Denver: 999 18th Street, Suite 701, Denver, CO. 80202 (303) 294-7186
San Francisco: 71 Stevenson St. San Francisco, CA. 94105 (415) 744-6402
Seattle: 2615 4th Avenue, Rm. 440, Seattle, WA. 98121 (206) 553-5676
Boston: 155 Federal Street, 9th Floor, Boston, MA. 02110 (617) 451-2023
New York: 26 Federal Plaza, Rm. 31-08, New York, NY 10278 (212) 264-1450
Pennsylvania: 475 Allendale Rd. #201, King of Prussia, PA. 19406 (215) 962- 3700
Atlanta: 1375 Peachtree St. NE, 5th Floor, Atlanta, GA. 30367 (404) 347-2797
Chicago: 300 S. Riverside Plaza Suite 1975 South, Chicago, IL. 60606 (312) 353-5000
How To Start And Operate Your Own Bartering Club Bartering is not negotiating! Bartering is "trading" for a service, or for the goods you want. In essence, bartering, bartering is simply buying or paying for goods or services using something other than money (coins or government printed paper dollars).
Thus defined, bartering has been around much longer than money as we know it today. Recent estimates indicate that at least 60 percent of companies on the New York Stock Exchange use the principles of bartering as a standard business practice. And congressmen barter daily to gain support for their pet projects. U.S. aircraft manufactures barter with foreign airlines in order to close sales on million dollar contracts. Perhaps you have experienced at one time or another in your life a friend saying, "okay, that's one you owe me..." Basically, that's bartering.
The reason bartering enjoys renewed popularity in times of tight money is simply that it is the "bottom line" method of survival with little or no cash. In times of high interest rates, cash in anyone's pocket is indeed a very precious commodity, and bartering is even more popular. Bartering affords both the individual and the established business a way to hold onto cash while continuing to get needed goods and services.
In addition to saving a business borrowing costs, bartering can improve its cash flow and liquidity. For anyone trying to operate a successful business, this is vitally important, and for individual families in these times, it makes possible the saving of cash funds for those purchases where cash is necessary.
To start and successfully operate a bartering club, YOU MUST THINK IN TERMS OF A BANKER. After all, that's precisely the reason for your business---to receive and keep track of people's deposits while lending and bringing together other people wanting or needing these deposits.
So your first task is to round up depositors. As a one-man operation, you can start from your own home with nothing more than your telephone and kitchen table, but until you get helpers you'll either be very small or very busy (probably both).
You can run a small display ad in you local newspaper. A good ad would include the following ideas: NEW BARTERING CLUB!
Trade your expertise and/or time for the merchandise or services you need. We have the traders ready---merchandise, specialized skills, buyers too! Call now and register. ABC BARTERING (123) 456-7890
When respondents to this ad call, you handle them just as a banker handles someone opening a new account. You explain how your club work; Everyone pays a membership fee of $100 to $300, and annual dues of $50 to $100. The depositor tells you what he wants to deposit, perhaps $150 worth of printing services, and what he's looking for in return---storage space for a boat over a three month period. If you have a depositor with garage space for rent and needing printing services you have a transaction.
But let's say you have no "perfect match" for this depositor. On your list of depositors you have a dentist who's offering $500 worth of dental work for someone to paint his house. A woman with a garage to rent in exchange for dental work for her children. An unemployed painter willing to paint houses in exchange for a side of beef, and a butcher who wants to trade a side of beef for advertising circulars.
Remember, when a new member joins your club, he makes a deposit and states his wants or needs. In the above example, you have a typical bartering club situation. Your service is to spend or line up those deposits to match the wants or needs of the club members.
An affinity for people and good memory are vital to this kind of business, especially if you're running a "one-man show." Generally, when you have a buyer for one of your depositors, you notify him or her right away with a phone call. You simply tell her that Club Member A wants to rent your garage. She tells you fine, but she doesn't want any printing services. You simply tell her to hang on because you are currently in the process of contacting the dentist who'll do the work on her kid's teeth. And so it goes in the operation of a bartering club.
Some of the larger bartering clubs (with several thousands members), simply list the deposits and wants or needs on a computer, and then invite their members to come in and check out the availabilities for themselves. Others maintain merchandise stores where the members come in to first look at the current listing, and then shop, using credit against their deposits. The smaller clubs usually publish a weekly "trader's wanted" sheet and let it go at that.
These methods all work, but we've found that instead of leaving your members to fend for themselves or make their own trades, the most profitable system is to hire commission sales people to solicit (recruit if you will) new members, specifically with deposits to match wants and needs of your present members. These sales people should get 20% of the membership fee from each new member they sign, plus 3 to 5 percent of the total value of each trade they arrange and close. This percentage, of course, to be paid in club credits, spendable merchandise or services offered by the club.
You'll need a club charter, a board of directories or officers in many areas, a city or county license. Check with your city or county clerk for more information on these requirements. You should also have a membership contract, the original for your files and a duplicate for the member. In most cases you can write your own, using any organization membership contract as a guide, or you can have your attorney draw one up for you. You'll also need a membership booklet, or at least an addenda sheet to your contract, explaining the rules and bylaws of your club. It's also suggested that you supply your members with consecutively numbered "club membership identification cards" for their wallets or purses. Some clubs even give membership certificates suitable for framing. You can pick these up at a large stationary house or commercial print shop.
Two things are important to make up of the membership package you exchange for membership fees:
1. It must be as impressive as you can make it. 2. It must be legal, while serving your needs almost exclusively.
Basically, you should have at least 100 members before you begin concentrating on arranging trades. As stated earlier in this report, the easiest way to recruit new members is to run an ad in your newspapers, and perhaps even on your local radio stations as well.
Follow up one these inquiries with a direct mail package, which would typically consist of a brochure explaining the beauty and benefits of being a member of your bartering club, a sales letter, and a return reply order form. After you've sent out the direct mail piece, be sure to follow up by phone, and if necessary, make a call in person as any other sales person would do.
Another way of recruiting new members is via the Amway Introduction Party Program. Allow a certain number of club credits for each party a club member arranges for you. Insist on at least 10 couples for each party, and then as the "Attraction of the Evening," you or one of your salespeople give a motivation-benefits available recruiting talk. Be sure you get the names, addresses and phone numbers of everyone attending, and be sure that everyone leaves with your literature.
If all those in attendance at these parties do not join, then follow up on them, first by phone and then with personal sales presentations. Once you've got them interested in your club, do not let go or give up on them until you have signed them as members. Another thing---take a page from the Party Plan Merchandiser's Handbook, and look for those who would be most likely to want to promote a similar party for you.
Offer them an item of merchandise they might be particularly interested in, and club credits if they'll not only join, but also stage a party for you.
A bit more expensive, but just as certain of success are free seminars. Rent a large meeting room, advertise in your local papers, and then put on a hard-sell recruiting show. Such a plan is very similar to the party idea, but on a larger scale. An inside tip: Whenever you stage a recruiting party or seminar, always "pad the audience" with your own people, who will of course lead the way for those you're trying to recruit.
As stated earlier, you can start operations out of your home, but working out of your home has a number of growing inhibiting factors. After a certain period of time, the growth of almost any kind of business is retarded when it's operated out of a home. So just as soon as you can possibly can afford to, move into an office of some sort. Keep your eyes open and consider the feasibility of sharing an office with an insurance agent or real estate broker. Check your newspaper classifieds for businesses willing to share office space or rent desk space or other office amenities.
This is the kind of business that demands an image of success. You just can't keep people from "dropping in" when you're operating strictly on a local basis. And when you attempt to hire sales people, a place of business to work out of is just as important to them as how much commission they're going to receive. Image is super important, so don't neglect it!
Ideally, you should have one salesman for every 50,000 people in your area. Run an ad in your local newspaper, and also list your needs you state's employment service. Hire ONLY commission salespeople. Give them a percentage of the membership fee for each new member they sign, plus a small commission on each trade deal they close.
Assign each of your people specific territories, and insist that they call on potential commercial accounts ranging from the "hole in the wall" rubber stamp shop to magazine publishers and commuter airlines. There's plenty of business available in every city or metro area in the country. Encourage your sales people to be creative and imaginative when calling on prospects. Then, be sure that you keep an open mind and listen to their wild trading proposals (some "wild proposals have been known to become "wildly successful)!
Schedule "open discussion" sales meeting every morning before salespeople "hit the bricks." have each of them report on their selling efforts from the day before, and present to you a written list of prospects they plan to call today. Set up sales motivation workshops to be held at least once a month, and at least once a week schedule a motivational speaker or play one of the widely available success/inspirational tapes as a closing feature of your morning sales meeting. Stock sales success books and encourage your people to borrow them, take them home and read them. Your sales people will make you rich, but only if you turn them on and keep them flying high with personal motivation.
Should you or should you not accept installment payments from new members? Yes, by all means! But only when you've got their signature on a contract drawn up for your benefit and deemed legally binding by your attorney. What about bank cards? Yes indeed! In fact, you'll find that your capability of handling bank cards will double or even triple your sales.
Precisely how much are you going to need in actual start-up costs? We would estimate at least $500 for your printing and legal fees, unless you can trade charter memberships in your club for these services. Time wise, you're going to be putting in 18-hour days, and 7-day weeks until you get those first 100 people signed. And there won't be any money for salary or long-deserved vacations from these first 100 members you sign. You'll need it all for advertising, membership packets and office set-up. However, if you can really work at it, you should be home free in six weeks or less. Then you can set up your office, hire a couple of girls to handle the paperwork, and take on a salesperson or two.
Reputation and success in matching offers to wants will be just as important as image, so give it your all. Don't give up; stand behind the implied, as well as the real promises you make to your members.
A couple of final notes: Should you offer a guarantee of satisfaction? Only so long as it makes money for you, and you can back it up. There's not a person in business anywhere who enjoys refunding a customer's money. But don't forget that the existence of your business depends on service. The more you project an image of a "people pleaser," the greater success you're going to achieve. This is definitely not a business for someone who doesn't enjoy "waiting on" people. You've got to like people, enjoy helping them, and want the inner satisfaction that comes from selling new ideas.
This is definitely a growth business. Bartering Clubs in metropolitan population areas of 300,000 or more are reporting incomes of over a million dollars. The average in cities of 100,000 population is about $150,000 per year.
Actually, no experience or special training is required. The operation of a Bartering Club is equally suited to women or men. Both do equally well as salespeople. It's a business that fills a need, and a kind of membership program people will stand in line to be part of, once they've been introduced to the benefits.
This is the plan. It's going to take your time and effort to get organized, but after your initial work to establish this business, you can become quite wealthy in a relatively short time. Read over this plan again; determine if this is "the one" for you, and then go all out. It's up to you, and all it takes now is action on your part.
One of the best of all the available sources of ongoing help and knowledge about bartering is a quarterly publication entitled BARTERING NEWS. Write and ask fro a sample copy. The address is:
Bartering news PO Box 3024 Mission Viejo, CA 92690
Insider's Secrets Of The Mail Order Wholesale Book Business
The real profit in selling books by mail is by having dealers sell for you. Rather than mailing out thousands out thousands of your own mailing packets at todays high postage cost, get hundreds of thousands mailed out through your own dealers. This can generates steady orders and profits and is one of the great secrets to a successful Mail Order book business.
There are a number of Prime Source Mail Order firms offering good Mail Order distributorships. They offer high quality books, reports, and folios that appeal to the public; the kind of publications that have generated consistently high profits in the Mail Order business.
You should give wholesale book selling a try. Recognize the profit potential and determine if this method fist with your other programs.
Most of the better Prime Source firms offering distributorships have a simplified program with includes instructions, profit tested literature, sales letters, brochures, order forms and return envelopes to do the selling job for you. the simple instructions can be followed even by the inexperienced person. The old timers in Mail Order can use the wholesale book selling programs to supplement their other projects, in many instances combining book selling with their other mailing activities with very little added expense.
The Prime Source will ship your customers orders for literature, brochures, etc...,under your shipping label. They will also drop-ship the books and publications direct to your dears, using your name or label.
Your wholesale cost for publications will vary depending on whether you have the Prime Source drop-ship direct to your dealers, or in quantity to your place of business. The amount you charge your dealers will also vary depending on drop-ship services or quantity purchases. You, as the wholesaler, should make an effort to purchase the publications for a minimum of four time below retail price.
You must ascertain that the Prime Source sufficient inventory with a number of different titles and that titles may be assorted in making up quantity when you purchase in volume. Determine if shipments are made promptly.
The price you have to pay the Prime Source often is the determining factor in the success of your program. If the book retails at a price too low, considering the high postage and mailing costs, no profit can be realized by your dealer, nor by yourself, unless orders are limited to a minimum number of titles for each total purchase. Be certain that the program offered by the Prime Source allows sufficient margin to pay all your costs, and your dealers, while generating fair profit for you both.
To find the right programs for your operation write to a number of firms offering book selling wholesale programs. These can be found in any of the hundreds of Mail Order ad sheets, magazines and publications available today. (Some call it "Junk Mail" but if they only new the money-making potential of the right program,( "Gold Mail would be more appropriate).
Get their literature then order a minimum starting packet of the programs that interest you and fit in with your Mail Order business schedule. Make tests to prove the value of each program. Drop those that do not prove out after a reasonable test.
THE BEST BOOKS TO SELL BY MAIL
First, forget about fiction! These can be purchased at most any store, on the corner found at the library, or bought through the large Mail Order book clubs. Scientific, technical and text books are other categories to stay away from. All others have a good Mail Order potential. There is a broad market on religious books especially those dealing with the "End Times", however, most books in this classification are controlled by the various church outlets.
Self help and do-it-yourself books are best for newcomers. Sex books are one of the most profitable fields of selling books by mail. Repeat orders are high, but so is the penalty if state or local laws are broken. The Publisher does not advocate selling this kind of material as one can make a fortune without resorting to what is or could be considered immoral.
Mystic and metaphysical books are more or less specialized field ad generally the demand is not large. Health and recreation books have a steady market, but they are mostly tied up by firms in the catalog business.
Choose the type of books that interest you most. You can better enjoy and promote things you like. Keep card records for each of your customers. Above all guarantee satisfaction and back it up with prompt and courteous refund policies
THE MOST IMPORTANT ITEM IN YOUR BOOK SELLING MAIL PACKET
Test indicate the most important component of your mail packet when selling books is the order form. Many Mail Order dealers are not aware that most people in opening "junk mail" will merely skim over the contents of the package, put everything else aside and study the order form to try to determine if the offer is appealing.
This being the case, it is of utmost importance that the order form be attractive, with the right wording to make it extra appealing. You should make up the order form first ad build the rest of your mailing packet around it.
The order form must clearly tell the prospect the action to take such as: "complete and return for information"..."send $9.95 with the order form", etc.
It should tell the prospect just what he will be getting: a book, magazine subscription, catalog, membership, product, etc.
It should contain a sentence whereby they accept the benefit of your offer, such as: "Yes, I will appreciate your information on "How to Make a Million Without even trying"...or..."please send me the latest edition of your book on "How to sell books by mail", etc.
The form should be large enough for the necessary information and still fit in a reply envelope. The color should stand out from the rest of the mailing so it will be easy for them to spot right away when they first open the packet. Since the order form is the first thing they will be looking for when they pen the mail, a bright color will get attention immediately.
HOW TO PROMOTE YOUR BOOK IN THE SALES LETTER
After the order form, the sales letter is generally the next most important document included in your book selling packet. The prospects will want to review the sales letter or see what the offer involves. The first time over, they will usually just hit the headings and any sentences which stand out enough to arouse their interest. If it appears interesting they will then start over and read the whole body of the letter.
To retain their interest as they first review the letter, make several of the more important parts of your sales message stand out by using capital letters, underlines, indentations, colored ink, or a few handwritten notes along the edge of the letter. These "messages" are only to arouse interest and make the prospect want to read the entire letter. Therefore they should not be pressure words or state the main benefits of your offer.
You should use the information pertaining to the benefits the prospect will derive from reading your book to the act of ordering the book rather than directly from reading the book. In other words, let them know that they will benefit only when they have acted and already ordered the book, it is in their lap and they will learn how to do,or control something of value to them by reading the information
There has been a great deal of controversy as whether the long or short sales letter creates the most orders. Generally, keeping the letter short and to the point is the best policy, at least for your first few books or publications. This however depends on just what your offer entails. The only really practical way to find out which is the better way is to make both styles and maintain comparable records of the results.
MORE TIPS FOR BOOKSELLERS!
As you progress in this business, you can save a great deal of money by learning to prepare your own layout and "camera ready" copy. Have it all ready for the printer's camera then all they have to do is shoot it, make a plate, throw it on the offset press and run as many copies as you want.
Even though it takes more time than you might expect, when getting started, it will pay you to do your own folding, collating, stuffing, stamping and mailing. When the money continues to pour in you can then purchase necessary mailing equipment, or have a good, reasonable letter shop or printer do the stuffing and mailing for you while you concentrate on promoting more books and adding to your operation.
Continuously analyze your results so you will know whether your promotion is doing the job or not for each of your products. When you find the right combination and the results are positive, go for it full blast! Duplicate and compound your profits as rapidly as possible by investing all of your income from the particular book or publication in ads with new and different media of the same type as those bringing in the money.
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